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Jorge Andre CardosoPresentation Strategies

One of the most common mistakes dentists still do, is to start a treatment presentation without having a mental organisation or script of the main areas to be shown to a patient. Doing this 3 stage approach makes ALL the difference… Problem – First you need to show them what is wrong. To do this you may use patients own photos, … Read More

Don´t pressure. Inform.

Jorge Andre CardosoPresentation Strategies

The minute patients feel your financial interests are above their own interests you are done. Not only will the patient be likely to refuse the treatment but you loose the chances of referrals. The goal of treatment presentation is INFORMATION. Be up-front about this. I often say… ”The goal here is to you have you completely informed about your conditions, … Read More

Make it Clear – keep 3 to 5 bullet points

Jorge Andre CardosoPresentation Strategies

Many studies are now showing that our attention capacities may  have dropped about 30% comparing to 10 years back. The true consequences of this are not clearly known. Besides the obvious negative aspects this might also be due to the fact that today our brains seek for new information at a much higher rate. Some treatments for example should always … Read More

Stages and Alternatives in a Treatment Plan

Jorge Andre CardosoPresentation Strategies

    Few things can make such a huge impact on patient acceptance as using a staging approach. This not only makes the whole treatment journey appear easier but will also provide a mental organization for both you and the patient. Examples: “First comes the Basic Stage, then the Functional Stage and finally the Esthetic Stage.” “Let’s do the Lower … Read More

Speak to the moment while presenting treatment

Jorge Andre CardosoPresentation Strategies

  Your interaction with patients can happen in several distinct situations.  Sometimes you feel you need more time to be able to talk to the patient about some needed treatment. Other times you have plenty of time but you did not prepare anything to present to the patient and you end up forgetting something. Here I chose 3 very common scenarios … Read More